Flagship offer
For AI, SaaS, technical, and data-driven B2B companies whose value is clear internally, but harder for non-technical decision-makers to understand.
The audit shows where technical communication loses clarity, trust, or decision momentum — and what to fix first.
Main paid offer
A focused review of your website, landing page, product page, pitch material, or technical explanation. The goal is to identify where meaning breaks for non-technical buyers, stakeholders, or users.
Clear product descriptions, explainers, and website sections based on audit findings or existing positioning.
Analytical articles that turn complex topics into structured arguments for professional audiences.
A concise explanation of where the communication is clear, where it breaks, and why.
A practical map of points that slow understanding, trust, or decision-making.
Risks that may confuse non-technical decision-makers, including hidden assumptions and unclear value.
Sharper options for the first messages visitors use to understand the offer.
A short list of changes to make first, ordered by likely impact and effort.
If useful, a clear scope for rewriting the highest-impact parts after the audit.
€79
Focused review of one page or short material.
€149
Deeper review of a landing page, website flow, or key product material.
from €99
Optional rewrite of the highest-priority sections after the audit.
A lightweight clarity tool. Use the PDF below to experience part of the method before deciding on an audit.
Willow Content & Design focuses on clarity in complex communication. I combine analytical thinking with precise language to help technical ideas become understandable without being oversimplified.
Send a website, page link, product description, or short material. I will reply with the right audit scope and next step.